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Star|MARKETING

  The Star|MARKETING module helps you get the most from every interaction with your customers, reinforcing player loyalty and strengthening your player base.

Star|MARKETING delivers player-related data tailored to your business needs. Players are tracked using a card when playing both slots and tables – all in real time. With Star|MARKETING, you can launch customer loyalty programs while recognizing and rewarding valued customers.


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Player Tracking
  • Player Tracking with smart card or magnetic stripe card
  • Real-time monitoring and gaming activity follow up
  • Marketing Live messages on Player Interface
  • Hot Player tracking detection

Player Management
  • Collection of player data & preferences
  • Barring management
  • Group and junket management, including commission
  • Raffles/Lotteries/Complimentary management

Loyalty Club management
  • Membership management
  • Reward management
  • Integrated with Star|BONUS FEVER™
  • Redemption of bonus points

For further information please download the Star|MARKETING Brochure:

Star|MARKETING Brochure (pdf, 968KB)



Star|MARKETING
Marketing Reception
Marketing Kiosk
Point of Sale (POS)
SpeedGate™
Gift Shop
Responsible Gaming


 
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