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ATRONIC impressed visitors with innovation and proven solutions at IGE 2010
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2010/02/17
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LONDON, UK (February 17 2010) – ATRONIC unveiled its most impressive product line-up ever at the 2010 International Gaming Expo (IGE) show in London.
The ATRONIC booth # 3015 at IGE featured exciting linked gaming concepts, an impressive line-up of new core games with innovative features, as well as the launch of new signature products and systems solutions.
One of the highlights of this year’s show was the launch of diversity™, ATRONIC’s first Multigame product and a strong addition to its product portfolio. Featuring brand-new as well as top-ranking ATRONIC games and unique game suites, diversity allows players to select their preferred game types with different volatility levels. It is also the only Multigame on the market featuring proven, top-performing standalone progressive games and a unique, animated touch-screen feature. Targeted specifically at the Eastern European venue & arcade market, diversity provides variety in space-limited venues, extends play and profit-per-customer and attracts new players.
Visitors to the ATRONIC booth at IGE experienced the fun of social gaming and the excitement of competition with DEAL OR NO DEAL JOIN’N PLAYTM , the latest addition to ATRONIC’s Community Bonus Series™. Based on the popular television game show, DEAL OR NO DEAL JOIN’N PLAY challenges players to compete for the best deal. Five integrated vertical 46-inch LCDs re-create the excitement of a TV studio.
Also launched at IGE was the new Master ROULETTE™. Available in both single and double zero versions, Master ROULETTE offers the most comfortable and flexible bet handling, as well as a standard mode for casual players and an expert mode with race track layout, neighbour and French bets, and detailed statistics.
ATRONIC furthermore showcased its highly successful multi-bonus progressive link STARGATE SG-1™, based on the popular film and TV series. Each STARGATE SG-1 title offers five distinct bonuses and four progressive levels on top of an attractive core game. Already installed in numerous locations throughout Europe, Africa, and Latin America, STARGATE SG-1 has proven an immediate top performer, generating excitement with players and operators alike.
Reinforcing its content leadership, ATRONIC presented dozens of new core games available in a variety of dual-screen cabinets. These games offer unique and innovative features such as “WILD STAYS™,” “MULTI RULES™,” “WILD BANK™,” and more. ATRONIC also highlighted a number of core games that have passed extensive market validation tests and are top performers in many jurisdictions.
Players enjoy the excitement of shared wins with Tree of Riches™, another addition to ATRONIC´s Community Bonus Series™. A mystery trigger starts the Tree of Riches bonus round, where players choose interactive bird characters to help them shake the tree and win big. Golden bills offer additional bonus rounds with even higher prizes. Installed in several casinos in Europe, Tree of Riches has proved an instant hit with players who are enjoying the fun of shared wins.
Stuart German, ATRONIC Sales Director for Europe, said, "We received a fabulous reaction to diversity, our new Multigame, with numerous signed orders at the show and a great deal of positive feedback from operators. One of the key messages from operators was that our innovative new core games were performing very well, and by placing these top-performing titles on diversity, we have a truly winning combination. STARGATE SG-1 too has remained a very popular multi-level link concept, with the proven performance in many countries, making it an easy purchasing decision. Another star in our line-up is DEAL OR NO DEAL JOIN'N PLAY. Operators clearly realise the potential new clientele this type of product will bring them, and the excitement it will generate in their casinos. Overall, it was a very positive show for ATRONIC, and we look forward to a great 2010."
Another highlight on the ATRONIC booth at IGE was the impressive “World WAP Wall,” featuring live jackpot values of ATRONIC´s highly successful Wide-Area Progressive (WAP) links across the globe, such as the MEGA MILLION JACKPOT at Casinos Austria with 140 e² machines across 12 casinos, and the Magic Casinos Jackpot, the first-of-its-kind national progressive jackpot in France and the largest network of interconnected casinos in the world, connecting 100 casinos and 338 machines. Furthermore, several other top performing WAPs across Europe, Africa and Latin America were presented. ATRONIC has a unique and longstanding experience providing full-service, flexible WAP solutions that can be customized to the specific requirements of any gaming operation.
On the systems side, ATRONIC professionals presented the entire range of ATRONIC´s comprehensive systems solutions, including CRYSTAL.net™, the new evolution of casino floor systems that maximise revenues and streamline casino operations. The latest Player Service added on the CRYSTAL.net online platform and showcased at IGE is myBar, allowing players to order their drinks directly from the Electronic Gaming Machine (EGM) and pay with their loyalty points. myBar increases convenience of ordering and increases uninterrupted game play, ensuring an increase not only in food and beverage revenues, but also in gaming revenues and customer loyalty.
IGE also provided the platform for the launch of ecash™, an innovative cash redemption terminal (CRT) that is compatible with ATRONIC´s qpon cash™ system and other major ticketing systems. The ecash CRT, which features the smallest footprint on the market, will also be compatible with ATRONIC’s chip cash™ smart card solution in the near future. The ATRONIC ecash terminal is a fully automated ticket redemption solution incorporating the unique industry-first feature of accepting bar-coded tickets in all four orientations, offering premier quality at a competitive price.
With the most comprehensive suite of bonusing features and player rewards in the industry, Star|BONUS FEVER™ adapts to customers’ specific needs. With Star|BONUS FEVER, ATRONIC´s Systems Division has created a flexible solution that boosts retention rates and profit-per-customer by exciting players with incentives and improved communication. Star|BONUS FEVER is designed to create the right experience at the right time, in the right way and for the right cost!
Rounding out its comprehensive product portfolio, ATRONIC´s Systems Division unveiled a unique offline, entry-level systems solution at IGE 2010.
ATRONIC´s proven game content is also travelling beyond the casino industry and is adapting to technologies and markets across multiple platforms and media. A special area of the booth was dedicated to the presentation of ATRONIC games on various platforms and cabinets, showcasing games for the Italian, Spanish and German Amusement With Prize (AWP) markets and underlining ATRONIC´s commitment to be a full solutions provider to the gaming industry and an outstanding game content house.
ATRONIC has developed a great capacity to forge games on different platforms such as providing games for the Italian VLT market and developing content for the SPIELO platform. Furthermore, ATRONIC is cooperating with an Italian platform partner for the Italian AWP market and with Inspired Gaming for the UK market as well as integrating with a local partner in Spain. In Germany, ATRONIC is providing gaming content to AWP manufacturer adp - Gauselmann and more recently to BALLY WULFF.
Also at the ATRONIC booth at IGE, SPIELO showed lottery clients its INTELLIGEN™ Core Central System with Value-Added Modules, as well as the i-LINK™ Retailer Terminal and Site Controller. The company also showcased its WinWave Vu™ VLT, and offered a glimpse of the products it will be providing in Italy by featuring prodiGi Vu™ cabinets with games tailored to Italian players. This was meant to offer a small taste of the full exhibit planned for the ENADA show in Rimini, Italy in March. Plans are underway to highlight SPIELO and ATRONIC’s international game library at the ENADA show, where Lottomatica´s Gaming Solutions unit will present it’s combined force and comprehensive product and solutions portfolio.
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