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ATRONIC and SPIELO Unveil New Corporate Identity
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2008/07/31
ATRONIC and SPIELO adopt a new Corporate Identity and logo bringing the companies visually closer to GTECH.
With the completion of the 100% acquisition of ATRONIC by GTECH Corporation in May, ATRONIC has become a full member of the GTECH/Lottomatica family, providing the company with a worldwide scale, considerable financial strength, and access to industry-leading gaming technology.
Together with Canadian-based SPIELO, ATRONIC is demonstrating the new ownership and its benefits to the marketplace with a new corporate logo bringing both companies closer to the GTECH corporate identity. The new logos for ATRONIC and SPIELO clearly convey how the companies are moving steadily ahead with the integration into GTECH’s Gaming Solutions group.
Incorporating the GTECH ‘globe,’ the new logos represent the companies’ global reach and 24-hour worldwide coverage. The ATRONIC logo retains the ‘Great Games Great People’ statement that is synonymous with ATRONIC products and people. The new SPIELO logo includes the tagline “Performance Gaming Dedicated Service,” underlining SPIELO’s strong focus on game performance and customer service.
“The development of the new logos was a team effort and is an important milestone in our integration efforts,” said GTECH Gaming Solutions Sr. Vice President and ATRONIC CEO Gerhard Burda. “ATRONIC and SPIELO complement each other very well and combined with GTECH, create a unified organization that will become the leading end-to-end solutions provider for the global gaming industry.”
The industry will see the new logos on display at the upcoming OIGA show in Oklahoma in August, with ATRONIC also presenting its new logo at the Entertainment Expo in Kiev and at the SAGSE show in Buenos Aires later this year. The main launch for both ATRONIC and SPIELO will take place at G2E Las Vegas in November.
ATRONIC Systems will also take on the new ATRONIC corporate logo as a business unit of ATRONIC. The previous ATRONIC Systems website will be incorporated into the new ATRONIC website. Customers will be able to find all the information about both ATRONIC and ATRONIC Systems products and solutions within the one web presence at www.atronic.com. Information on SPIELO products can be found at www.gtech.com.
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