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Atronic Announces Licensing Agreement with Endemol for DEAL OR NO DEAL™ gaming machines
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2007/12/18
LUEBBECKE, GERMANY (December 14, 2007) - Atronic, leading supplier of gaming solutions, announced today a new agreement with Endemol International B.V. to develop slot machines based on Endemol's popular TV show DEAL OR NO DEAL™. Under the agreement, Atronic will continue to manufacture, market and distribute DEAL OR NO DEAL™ themed products on a world wide basis. The new license agreement follows a previous one which Atronic had been granted through a third party and which recently expired.
The timely agreement fits in with the launch of two new DEAL OR NO DEAL™ products, DEAL OR NO DEAL™ - THE EXPERIENCE and DEAL OR NO DEAL™ - MEGA DEAL.
Supported by four popular Atronic games, DEAL OR NO DEAL™ - THE EXPERIENCE is a two-level linked concept featuring a unique "side bet" button, which allows the player to quadruple their chance of entering the bonus rounds.
DEAL OR NO DEAL™ - MEGA DEAL expands Atronic's successful Wide Area Progressive (WAP) portfolio featuring the popular brand while giving players the chance to win a jackpot as big as its name! Both concepts were presented at the recent G2E show in Las Vegas and promise to be a big hit on the casino floor.
"We are excited about having repeatedly secured the globally well-known DEAL OR NO DEAL™ brand for our gaming machines. The excitement and tension of the TV show fits perfectly with the entertaining and highly interactive binus rounds of our games," said GErhard Burda, CEO of the Atronic Group. "We are looking forward to launching a strong portfolio of DEAL OR NO DEAL™ branded gaming products within the next 12 months."
ABOUT ATRONIC:
The ATRONIC Group of companies, a leading global provider of casino games and services is headquartered in Germany. The group companies Atronic International, Atronic Americas and Atronic Systems maintain offices in the USA, Europe, Russia, Latin America, South Africa and Australia. ATRONIC is dedicated to producing only the highest quality of entertaining games and products, including dynamic casino management and linked gaming solutions which are being operated in 91 countries worldwide. Atronic holds a total of 228 worldwide gaming licenses including the United States of America, where it is licensed to sell machines in 27 states and to 164 tribes.
Atronic is a member of the Gaming Standards Association and supports open industry standards such as Game to System (G2S) and System to System (S2S).
ATRONIC is part of the family-owned and operated GAUSELMANN Group which entered into an agreement on December 6, 2004, with GTECH Corporation to acquire a 50% controlling equity interest in ATRONIC. The transaction, which is contingent upon regulatory and gaming license approvals, is expected to be completed by December 31, 2007. The family-owned and operated GAUSELMANN Group which has sold over two million gaming devices since inception is the second largest manufacturer of gaming devices worldwide. To find out more information about ATRONIC please visit the website at www.atronic.com.
ABOUT ENDEMOL:
Endemol is a global leader in television and other audiovisual entertainment. The Company creates premium entertainment ideas and sells them to the world's leading broadcasters. Endemol then produces these shows to the highest standards, creating hits with strong brand value. Subsequently, the company exploits the value of its brands across other media and communications platforms, including, for example, mobile phones and the Internet.
Endemol, with its head office in Hilversum, the Netherlands, now has subsidiaries and joint ventures in 25 countries, including the UK, the US, Spain, Italy, France, Germany and the Netherlands, as well as in Latin America, India, South Africa and Australia. For more information, please visit www.endemol.com.
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